Graceblair’s Blog

Artefacts and Products

Throughout this blog we have seen that produsage, while applied to a serious of different domains and sources has one great feature in common, that is information. Information as news, knowledge, metadata, creative work and in some cases the glue that binds communities (Bruns, pg 205). This information allows the creation of a relationship between artefacts and products. Today’s blog will discuss the relationship between the two.

Artefacts to Products

Bruns highlighted the act of changing artefacts to products. He raises the question that, “to what extent produsage by communities themselves, or in collaboration with commercial entities, may be able to be applied even beyond the realms which we have encountered so far.

So how does it work? Stefano Borgo from the Laboratory for Applied Ontology in Italy provides a great example of the process of the conversion. He uses an example of a pebble. If he was to be at the beach and find a pebble and think to himself, “Wow that would make a nice paper weight for my office”, then the paper weight is not the pebble itself but is CONSTITUDED by the pebble. The paper-weight is created when he formed the intention to use the pebble as a paper-weight which, in this approach, means that he selected the pebble for some paper-weight capacity.

An example Bruns’ uses to describe to creation of production in the sense of open source software was an instance where a community shared information about kite surfing. The community discussed improving designs for the aerodynamic kites. Production is then created as the information is put to use improving the standards of the kites themselves.  

 Products to Artefacts

The process of turning products to artefacts is the converse procedure of what was just discussed. Bruns acknowledges that the process of turning permanent products in to a more temporary form of artefact is also possible.

An example of this is commercial shopping communities. These communities act as an information tool. The sites provide information in regards to permanent products. One of the most well known sites would be eBay. EBay is an online shopping forum. The site allows users to provide information and feedback in regards to buyers, sellers and their products.


This will be my final blog in this series. I hope that is have given you an insight to the growing world of Produsage and the impact it has on Web 2.0.

Feel free to leave any comments, messages or questions regarding the blog and hopefully it can be maintained as a an artefact aiding the creation of products.



Axel Bruns. (2007). Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage. New York: Peter Lang.

Laboratory for Applied Ontology. (2009). From Artefacts to Products. [Online] Available at: [Accessed 1 June, 2009]